About us

About Ana Celeste Ferrari

I love any expresion of beauty. Feriana is my way to put that into an object. I love handbags but I also like to do different things.

I am mostly self-taught. After high school I started 5 different degrees trying to work out what I wanted to do. The time was not at all wasted – I got good things out of all of them. Right now I'm one hundred percent dedicated to my handbags. I have some plans for the future to include clothing design and recycling.

I discovered in a recent trip to the dump station, that I love the idea of designing with recycled materiasl. It is a challenge for designers and an obligation to our enviroment. I believe that creativity is a common quality of every human being. I think the world has become bigger than it's meaning, and many very creative people have been left to think that only artists can be creative. I have met many creative teachers, mothers, cleaners, psychoanalysts. There is a glow in what they do. That, for me, is success – and to find something to be thankful for every day is what brings me happiness.

I am from Argentina and live in Christchurch, New Zealand with my fiancé.

About Feriana

Feriana is my dream. Somehow, a long time ago, I put in place the foundations for this without even realizing it. Along the way I lost myself in many set-backs that I thought were important and decisive. Now I know that they were just what Feriana needed to be blossoming today – to be alive and challenging. It is always easier to connect the dots with hindsight, isn't it?

Feriana started as a side project, but the time and the place made it very difficult to do. After a while, events in my personal life took me ten thousand kilometres from my homeland of Argentina. I now live in New Zealand and I am dedicated full-time to designing and making handbags.

Feriana is my way to add beauty to this world; small, singular, creative and unique. Feriana changed my life, made me grow, mature, learn about myself and about others. I thank all the people that supported me in the hard times when I lost enthusiasm. I am forever-grateful.

I hope you enjoy my handbags and website. Please feel free to contact me or leave feedback about our products.